Do you think there would ever come a time when you searched for something on the Internet and you got so many genuine results you were spoiled for choice? It does happen, even today with a lot of subjects. But have you wondered how this happens? How pages after pages of relevant content come up when you type in a few words to search for something? Is it just random? Or is there a method behind it all? Well, all Internet search activity is based on what is called SEO or search engine optimization.
Search engine optimization or SEO has been described as the science and art of making web pages attractive to search engines.
Look at the bottom of the page the next time you run a search on the Internet. You’ll normally find a list of page numbers written in blue which you can click if you haven’t found exactly what you were looking for on the first page. If your search takes you further than Page 2, you are in a very small minority. The average Internet user does not usually go further then the second page of all potential hits. So you realize why it’s so very important for websites to be listed on those first two pages.
In order to improve search engine rankings, webmasters resort to a host of techniques. What most webmasters and website designers do is to check their Meta tags. These are special HTML tags which provide information about a web page. Search engines read Meta tags but they are written with in HTML so they are not visible to Internet users. These Meta tags accurately index the web sites. Although they are a critical step in search engine optimization, by themselves they cannot ensure a top ranking for a website.
Websites are cataloged by web crawlers. These are computer programs that browse the web in an automated, methodical manner. Web crawlers are also called automatic indexers, bots, web spiders, web robots and/or worms. They locate a website and ‘crawl’ all over it ? hence the name ? and they read the algorithms and store the data. After collecting the information, they bring it back to the search engine where the website is indexed. In addition to collecting information, web crawlers also harvest e-mail addresses as well as perform maintenance tasks. Each search engine has its own web crawlers with variations on how they gather information.
Most webmasters feel that keywords used well help catch the attention of web crawlers and this would improve their website’s ranking. So they design their websites for SEO but there are really no rules that say you cannot go back to your website and make improvements to make it more attractive to search engines.