I just received new issue of Search Marketing Standard, it’s only 58 pages but very informative, credible and written in a professional style,
Magazine Index:
INDUSTRY ANALYSIS
Universal Search Shines the Spotlight on Google Verticals
I’m feeling Luck to be an Search Engine Marketer
Ask.com: More Than Just “The Algorithm”
PAY-PER-CLICK
Targeting Local Search For Nationwide
Pay-Per-Click Domination
SEO
The Link is Dead, Long Live the Link
SEM TOOLKIT
What Do Bush SEM Proffesionals Keep in
Their Toolkit
BEYOND SEARCH
Offline Maneuver: Improving ROI by
Tracking Offline Conversions
SOCIAL MEDIA
Integrating Social Media Marketing Into
Your Search Marketing Campaigns
MOBILE
Mobilizing Your Mobile Marketing Campaign
INTERVIEW
Danny Sullivan Personalized Search
USABILITY
And a new feature!
Search Marketing Standard Challenge – Crossword Puzzle
These guys do a great job! Click to visit website of SEM