Budgeting For SEO

Sep 13, 2008 by

Whatever business you are in ? it could just be a small eatery off the beaten track, have you been wondering lately whether it would be a good idea to advertise on the Internet? With so much being talked about cyberads, it’s quite possible you are considering it. From word of mouth, would that be a big jump upwards, is what you probably would like to now.


Go take a look at what the Internet search engines have to offer and you might just change your mind. There are so many ads out there, would yours be noticed at all? Highly unlikely you would thing with the surfeit of advertising for similar products and services on the net. But you can get your website noticed you know. With a magic technique called SEO or search engine optimization. SEO has been described as ‘the art and science of making your website attractive to the Internet’s search engines’. If your website abounds in this and if it is attractive, it will be ranked high and people are going to notice it.

When your website is ready, you need to submit it to the search engines. You could do this for free with some and you have to pay with others. This act of submitting is called search engine submission or search engine registration. When you pay for submission, chances are that there will be more traffic to your website. Yahoo! charges around $300 annually.

There are web designers who charge you to design a website that is specially made to attract web crawlers. You might have to pay different rates for different SEO packages. The services include keyword density/syntax, blog implementation, naming convention, vertical affiliates and third-party posting. If you are looking for a consultant, these are the things you need to see if he is good at: keyword strategies, knowledge of HTML, language skills, reciprocal links, submission tracking, knowledge of search engine optimization boosters and submission strategies.

If you really are very keen to find one, don’t pick one in a hurry. Take your time before you decide. If someone promises you ‘instant success’, drop him and move on because it doesn’t work that way. Find one who gives you a time frame within which he will build targeted content and interactive features.

When it comes to SEO, how much you spend is directly proportional to how quickly you get results. Slow and steady does not really get you results soon. Just keep that in mind.

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