The amount of revenue generated when you first began using AdSense may have seemed like enough. However, those profits probably fell short of your ultimate goal and now you are ready to begin using AdSense to its full earning potential. There are ways to increase the number of visitors to your site, from attracting more hits in general to attracting clicks with the style of your ad.
Upgrading or updating the content of your site can work wonders to increase revenue. While some sites are unable to control their content (i.e. forums), those that can should constantly be exploring and refining the content of their site. Continuously adding fresh pages to your site is a must to generate traffic. More pages offers more content, which will result in a higher number of visitors to view and click on your ads.
Keywords are an element of your sites content that must be as refined and relevant as possible. Keyword density verification is a basic practice of SEO. It compares the percentage of times a keyword is used to the total amount of content on your page. Those well versed in SEO state that the percentage of keywords used should be no less than one percent, but no more than three. The SEO Density Analyzer is a tool that can be used to verify the density of your keywords. Your keywords should then be run through two programs, Overture Search Inventory and Google AdWords Sandbox, to find similar words that are generating better search results than your current keywords.
After compiling these new keywords, focus on subjects that are relevant to the keywords. Compile a list of keywords that are found in these subjects and add them to the keywords on your site. This will generate search results even if the subject being searched is not a direct match for the subject of your content. Doing this will be sure to increase your earnings because AdSense will generate better ads, much the same way that Google PageRank works.
The appropriate formats and locations for your AdSense ads are also important factors that determine the amount of traffic your site gets. Familiarize and experiment with the top three AdSense formats: 336×280 (a large rectangle), 300×250 (a medium rectangle), and 160×600 (a skyscraper). The colors chosen for your ads should manage to stand out from the text of your content, but should also compliment the style of your site. If the ad colors are too different, visitors will view them as banners that have no relevance to the site itself. The location of the adverts must be placed so that they are easily seen. This is usually right before your site’s actual content begins. If you have a long body of text, the skyscraper layout is more effective. More text also requires more ads (up to three) on that page, but not so many that you are generating a lower click rate. Sites with news or informative articles often have more results when the ads are placed at the bottom of the page. Readers finish the content and then begin to look for more information or somewhere else to quickly navigate to.
AdSense software includes a Preview Tool which allows you to see what ads will be generated from your keywords. With this tool, you can make sure that your keywords are effective and generating relevant ads. Over-usage of the tool could cross into click fraud, so carefully monitor how often you preview your ads. Pictures next to the ads could be used as long as they’re not specific to the products, leading visitors to click the link expecting to view that product.
There are other more complex ways to generate traffic to your site. However, the above are all good platforms to begin increasing the revenue AdSense garners.